The General Sales Manager is responsible for maintaining a well-balanced new and used vehicle inventory. S/he will be responsible for appraising, reconditioning, displaying and merchandising vehicles. S/he will set the objectives for the department and accomplish them through planning, organizing, controlling and measuring the performance of the Automobile Sales Representatives. Conducts daily and weekly sales training meetings. Establishes a program which ensures that the Automobile Sales Reps are kept informed of all new inventory. Establishes and enforces product-knowledge standards. Monitors customer and market analyses to determine what customers want to buy. Maintains a used-vehicle inventory that features a variety of colors, models and equipments. Establishes standards for appraising all incoming used vehicles and plans the display of new and used vehicles. Maintains standards for the delivery of vehicles to customers. Assists in the development of advertising campaigns and other promotions.